In the world of DJ'ing and entrepreneurialship, Michael London aka DJ Shadow is a force to be reckoned with. His years of experience in the radio/record promotion industry and his drive to be the best have propelled him to the top of his trade, making him sought by many for his knowledge and craft.

Michael started DJ’ing in Germany in 1984 and started his radio career soon afterwards in various positions as GM/Operational Manager, Program Director, Music Director, mixshow jock, morning show co-host and evening drive jock.

He also mixed and hosted a syndicated radio mixshow for 15 years called the "SNA Party Remix" and the 7 O'clock Mixdown.

In 1990, Michael started his own entertainment company call
Southern Network Association (S.N.A.) which included a record pool, production company and promotion company.

S.N.A. Record Pool serviced the top DJ's in the state of Alabama.

S.N.A. Promotions did indie and street promotions for such labels as Universal, Deathrow, Columbia, Island, Rap-a-Lot, LaFace, MCA, Tommy Boy and Interscope.

Promoting artists such as GUCCI MANE, THE SHOP BOYZ, DIRTY, EIGHTBALL & MJG, NELLY, DEM FRANCHIZE BOYZ, KILO, THE ROOTS, DR. DRE, PHARCYDE, GOODIE MOB, PRINCE, MARY J BLIGE, 2 PAC, BLACKSTREET, TAG TEAM, TMI BOYZ, CHAKA DEMUS & PLIERS, ADINA HOWARD, SMALL TYME BALLERS.

S.N.A. Production was a full digital production studio and ad agency, whose clients included the Democratic party, Alabama State government, Visa and Mastercard, and various radio stations in the Southeast.

In 2002, Michael opened his first soundscan retail store called London Music.

In 2004, Michael retired from S.N.A. and became Operational Manager for WBFZ radio in Selma, Alabama.

In October 2006, Michael became the Chief Operational Officer for LongMoney Entertainment Music group, (Terrence Long, New York Yankees) handling the day-to-day operations for the recording studio, the record label, and concert promotions.

In 2007, Michael London started his present company
LONDON II LONDON MEDIA,
a multi-media management company and ad agency which produces and handles voice-over production, music production, video production and TV syndication.

Always reinventing himself, Michael London is also a sought-after entertainment consultant and co-executive producer of the syndicated entertainment video mix show called MIX-TAPE TV. He also hosts a Syndicated Show on Reewinemusic and 365jamz and a member of the BumSquad DJz.

Michael London aka DJ Shadow Highlights and Awards:

Maxximum Exposure Club DJ of the Year 2008
Revolution DJs Impact Award 2007
Board Member for the Museum of Urban Arts Birmingham Alabama
Board member for the Bumsquad DJZ
Member of the Urban Coalition of Record Pools
Member of the Alabama Governor’s Cultural and Youth committee 2005
Media Coordinator for the 40th year anniversary Jubilee
City of Selma/National Voting Rights Museum - March 2005
Producer of the SNA PARTY REMIX Syndicated Mixshow 1990-2005