The Baka Boyz
The biggest syndicated hip-hop show in the country. Over 70 stations strong.
Pistol Grip Pump - Produced by The Baka Boyz
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Hailing from Bakersfield, California, brothers Eric and Nick Vidal turned their love of music into a profession in radio. The duo began their radio careers as weekend talent on 1350 AM, a small local station, where the boys hustled to maintain their show by selling advertising to businesses door to door. After proving they had a natural gift for DJ'ing, Bakersfield's KKXX FM took notice and the two landed a weekend slot earning them their first FM position. Although the two enjoyed a tremendous run in Bakersfield, they knew they had only scratched the surface of their success. The Baka Boyz first made their mark in Los Angeles radio in 1992 at Power 106 with their creation of "Friday Nite Flavas." This signature specialty show not only remains a mecca for young starving hip hop artists, it quickly propelled the brothers to the prestigious morning show position. Since that time they have continued to influentially impact the hip hop music industry. Their raw talent and passion for originality gave birth not only to live mixing in Los Angeles, but to the inception of "The World Famous Roll Call." After dominating the ratings in afternoons and the coveted morning show slot at Power for seven years, the duo headed to rival Los Angeles radio station KKBT, The Beat, where they enjoyed continued success hosting afternoons. Feeling the need to expand, The Baka Boyz set their sights north to wake up listeners every morning at KMEL San Francisco. Once again, they controlled the air waves by becoming the #1 morning show in the bay area. In 2001, they teamed up with syndication giant, Superadio, to create their nationally syndicated "Hip Hop Master Mix", which broadcasts on over ninety stations from coast to coast. Since that time, The Baka Boyz audience tops over 2.5 million listeners a week, well establishing themselves as hip hop radio gurus. Because they are the architects of the new sound of broadcasting, many have attempted to duplicate the blueprint they have created. Eric & Nick's sharp eye for talent has opened the doors for many to pass through and their dedication to producing a quality show has allowed them to continue to break down barriers in radio. From producing hip hop classics like "Pistol Grip Pump" to working with artists like Yo Yo and House of Pain, to alternative group, The Offspring, The Baka Boyz continue to prove their talent isn't limited to radio alone.